DON’T SHOOT! Or fish, hunt, hike, ride or camp, for that matter … until you’ve sweated the small stuff. Technical details can make or break a commercial, photo shoot, TV show or film, marketing plan or product rollout, and the outdoor world is no exception.
From upside-down fishing reels to a rifle where a shotgun should be … a retriever where a pointer is called for, even something as simple as the wrong type of campfire … your blunder can destroy a project’s authenticity – especially among highly-skilled, passionate and extremely critical outdoorsmen and women. And once a faux pas is committed, there goes your credibility and your audience.
Just as bad, and possibly more costly, is not understanding your outdoor-oriented target market. Beyond “speaking the language,” a deep appreciation for the values and behavior of hunters and anglers is mandatory if you’re going to sell them something, sway their opinion, or move them to action. As an experienced marketer and consultant, “interpreter” and go-between, Scott can make the linkage between outdoor-oriented consumers and your company seamless and productive.
Get your project started on the right boot-clad foot with:
– Script critiques, research, writing
– Marketing/advertising consulting
– Location scouting & management
– On-site advisory services
– Talent training & coaching
– Gear and equipment outfitting
– Extras with outdoor expertise
– HD stock footage
Scott Linden literally wrote the book on family outdoor activities and has produced hundreds of hours of outdoor programming. He was the producer commissioned by Boy Scouts of America to create their first television series. A decades-long background in consulting, politics and marketing, is also at your disposal during strategic planning or campaign analysis.
Former professional guide and educator, Scott has both insider knowledge of the outdoors, and practical television expertise to outfit you for a successful shoot, literally and figuratively.
For reliable, experienced technical advice on fishing, hunting, wildlife, camping, hiking, shooting, or related activities, whether it’s for media or marketing, give Scott a call before you set foot in the woods: 541-382-1726.