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News release: Wingshooting USA helps members, supporters raise funds with a mouse click

Scott Linden hopes to put TruckVault’s money where his viewers’ mouse is. The second annual version of his public service fundraiser launches June 25 on the six TV networks carrying his show, Wingshooting USA. Dubbed “TruckVault Cares … about conservation, canines & kids,” the initiative motivates sportsmen to raise funds and awareness for six different groups, and possibly win prizes for themselves.

Six groups benefit from votes tallied at www.truckvaultcares.com: Ruffed Grouse Society, International Hunter Education Association, Quail Unlimited, National 4H Shooting Sports, Scholastic Clay Target Program, and a nationwide coalition of hunting dog rescue clubs. Linden says all groups also benefit from the “cross-pollination” among shared and potential members who learn more about each group when they vote and watch informational segments on his TV show. Together, the groups claim over a million member-supporters.

Last year’s effort attracted over 170,000 web visits, and this year’s should prove just as popular, Linden said. This year prizes will be awarded every 5,000 votes as well as at the conclusion of voting on Dec. 31, 2012. A South Dakota duck and pheasant hunt at Warne Ranch is one of the prizes, as are Peet shoe dryers, Kent Cartridge ammunition, Filson apparel, a TruckVault, Ugly Dog Hunting Co. gear, and Happy Jack dog care products.

Last year, each group was represented at the online voting site by a Labrador puppy. Viewers have chosen English Setters as the breed for this year’s pups. Every vote puts kibble into the pup’s food bowl and sends a proportional amount of the $10,000 fund to that group’s treasury.

Through television commercials and in-show educational features, print ads and online promotion, Wingshooting USA viewers will be urged to vote online for their favorite group, and motivate their friends to vote. Members can also use social media to “get out the vote” among friends, sending new voters to the site to raise even more funds.

Wingshooting USA is the official TV series of the National Shooting Sports Foundation. Created and hosted by Scott Linden, the program airs on six networks year-round, available in 207 million households via cable, satellite and over-the-air stations in all media markets

 

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Christy Kota has cast the 60,000th vote in Scott Linden’s Wingshooting USA TV conservation initiative “TruckVault Cares … for conservation, canines & kids.” The multimedia effort raises funds and public awareness for six non-profit groups. It is sponsored by TruckVault secure vehicle storage systems, with additional support from Filson apparel, Fausti shotguns, Kent Cartridge ammo and Tri-Tronics electronic dog training collars. The National Shooting Sports Foundation is title sponsor of the show.

Kota will receive a gift certificate from program sponsor Filson for her vote. In addition to the 60,000 votes, the initiative’s web pages have seen over 200,000 visits by viewers seeking more information on each group and sponsors. Groups benefitting from the year-long effort include Ruffed Grouse Society, Gun Dog Rescue groups, International Hunter Education Association, North American Grouse Partnership and the AKC-Canine Health Foundation. Every vote sends a proportional amount of the $10,000 prize fund to the group’s treasury. Besides sharing in the funds raised, host-creator Scott Linden says all groups benefit from heightened public awareness of their work.

Every voter is entered to win gear from a long list of prizes … TruckVault, Scott Linden’s own Fausti shotgun, prints, dog crates and e-collars.

Together, the groups claim over a million member-supporters. The AKC Canine Health Foundation leads in voting, having surpassed the 27,800 vote mark. Second place is occupied by the Scholastic Clay Target Program. For more information or to vote, go to http://www.truckvaultcares.com.

Through television commercials and in-show features, Wingshooting USA viewers are educated to each group’s mission and urged to vote online for their favorite group. Members can also use social media to “get out the vote,” sending additional voters to the site to raise more funds. Each group is represented at the site by a Labrador puppy; voting is tracked by adding kibble to each puppy’s food bowl. The initiative runs through March, 2012.

Watch the TV commercial here:

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