Protein is not the prime objective for Wingshooting USA TV viewers when they take to the uplands in search of pheasant, quail and grouse. That’s one revelation in show host Scott Linden’s fourth annual “Upland Nation Index,” a national survey of his viewers. The languishing economy might prompt big-game hunters and waterfowlers to make meat for the pot a priority; in fact, a recent more general survey identified a rising trend among hunters going afield primarily to supplement their pantries. But Linden says for upland bird hunters, food isn’t their primary objective.
“Watching my dog work” is the main reason Linden’s fans go hunting, according to his survey. With over 33 percent of Wingshooting USA viewers owning two or more dogs, that shouldn’t be surprising. And while that may be a full house for some, 28 percent of Linden’s fans are planning to buy another dog soon, say respondents.
“Being with friends and family” is the number two reason viewers hunt, being in natural surroundings ranks third, and “bringing home food” ranks dead last among choices in the Index. Speaking of priorities, Wingshooting USA TV fans live, eat and breathe shotgunning and bird dogs. When they’re not hunting, their principal free-time activities are dog training and clay target shooting (42 percent each).
Where are they going in pursuit of their passions? Forty-five percent hunt public land almost exclusively. Forty-two percent hunt private land via one of the landowner access programs or by asking permission, and the remaining 13 percent hunt primarily on preserves.
Linden’s fans are a restless lot too. Fifty-six percent plan to hunt outside their home state, with South Dakota the prime destination (25 percent of all out-of-state trips) and Kansas capturing the interest of another 17 percent.
The Upland Nation Index surveyed 1,700 viewers of the Wingshooting USA television program in January, 2013. The margin for error is plus or minus five percent. Wingshooting USA is the most-watched upland bird hunting show in the U.S., airing on seven networks including a debut on Discovery Channel’s Destination America this summer. It is the official TV series of the National Shooting Sports Foundation.